Fredericksburg, TX: Our Story
Fredericksburg–a popular tourist spot tucked in the Texas Hill Country–is well known for its beer and wine, German influence, museums, festivals, and peaches.
Although it has come a long way in making a name for itself in the tourism industry, Fredericksburg has a rich 175 year history with quite different beginnings. It was founded by German immigrants under the Society for the Protection of German Immigrants in Texas on May 8, 1846 in Gillespie County [1] .
These Germanic roots are still very evident today. As the town grew it was influenced by its surrounding neighbors–they made a Peace Treaty with the Commanche tribe of the area and learned to live and farm off the land from a nearby Mormon settlement [1].
With the growth of both the town and outside influences, Fredericksburg began opening its doors to the public–beginning its shift from an insular community to the town we know today.
As of today, one of the main attractions is Main Street–a wonderful merging of shops and restaurants that allows for a wide variety of experiences (Wine trail anyone?). Fredericksburg has over 75 wineries, vineyards, and wine tasting rooms. That coupled with museums, festivals, and nearby natural attractions makes Fredericksburg the perfect spot to grow some roots…and make some Flying Cow tallow too it seems.
The Start of Flying Cow Fredericksburg
📷: Deborah Faith Photography
It’s no wonder it caught the attention of the Arceneauxs–who weren’t in search of a new store location, but simply going on a weekend getaway in early 2020. It hadn’t been a full year since the opening of Flying Cow in Midland and Britney and Joshua were on their way to San Antonio to visit their favorite hotel Hotel Emma.
On their way there, as many do, they stopped in Fredericksburg, TX and noticed an available spot on Main Street. They mentioned it to some friends (who happened to be realtors) during lunch and found out that the owner didn’t like working with realtors and out of curiosity ended up meeting with Joshua and Britney in person that same day.
Everything seemed to fall into place. The space was beautiful and would not need a whole lot of renovation or construction work, as opposed to the Midland store that they had built from the bottom up. It was also on a historic and charming Main Street and had a lot of traffic! It was too perfect to pass up.
It turned out that the owner was looking for something specific, which was the main reason why that spot was still available, and the Arceneauxs, with their family owned and operated small business, checked the boxes. It was later that they realized what an honor it had been to be accepted and welcomed into the tight knit community of Fredericksburg.
After continuing on to San Antonio, instead of having relaxing getaway, it turned into a weekend of dreaming and planning. Britney’s Brother-in-law, Cesar, who had been starting and managing H-E-B’s was down to manage what would become the newest Flying Cow store.
Within twenty-four hours, they had found a location, had an agreement with the owner to use it, and had a manager. Talk about mind-blowing.
What followed was a very special and intimate time of coming together with family and friends to build and fulfill with their own hands the vision of the Fredericksburg store during the tumultuous time that was 2020. Finally, in November of 2020, Flying Cow opened its doors in Fredericksburg, TX!
It has been five years now, and we are planning to be here for many more years to come.
We love being a part of this amazing community and are excited to show you some of our favorite local spots and attractions.
Festivals
A great attraction of Fredericksburg is the festivals! The most popular and well loved by us here at Flying Cow is Oktoberfest–the largest festival in Fredericksburg, TX. Oktoberfest is a three day festival that takes place in the first weekend of October and celebrates Frederickburg’s German roots. We love being a part of Oktoberfest and you’ll usually see us sporting some special shirts for it designed by our favorite local artist @lizaproch.
But Oktoberfest isn’t all the Hill Country has to offer! During Winter the Christmas Night of Lights is a must see and In the Spring you can enjoy the Bluegrass Festival at Luchenback and Becker Vineyard’s Lavender Festival [3]. You also don’t want to miss Peach Fest in June, where peach growers from all across the Hill Country come together and sell their amazing peaches.
Museums
📷: Juliet Furst
A popular museum is the National Museum of the Pacific War. It’s the perfect way to immerse yourself in the history of the time and those that lived through the Pacific War. You can also enjoy the history of those first German settlers through Fredericksburg's Pioneer Museum and the Vereins Kirche Museum [2]. You also don’t want to miss the Lyndon B Johnson National Historical Park which is a Dark Sky Park and allows access to the LBJ ranch, the Texas White House and many other historical sites.
Restaurants
📷: Maria Moroz
One more thing that Fredericksburg excels at, is its food scene.
We could go through and name each place in Fredericksburg and we wouldn’t miss, but we’ll just name a few of our favorite places–places such as Hill and Vine, Vaudeville Bistro, and La Tequiera Machete. Fredericksburg has such amazing locally owned restaurants that half the fun is seeing how many you can try in a visit!
Coffee/Treats
📷: by chris panas
To be able to experience all the fun things, you definitely need a pick-me-up. A couple of our favorite coffee shops are Java Ranch and Caliches. Another thing you’ll definitely need is a sweat treat, and Clear River is the perfect spot for that! You’ll fall in love with their ice cream or their homemade cookies. Or stop by Sunday Supply for picnic supplies or fun items.
Our absolute favorite spot is our neighbors Pritzer Sweet Shop. The treats are so good, you will smell them when you come into our Flying Cow shop! They have been passing down the family tradition of German baked goods for generations. The owner’s ancestors even helped found and establish Fredericksburg, TX itself! Chocolate dipped peanut butter sandwich cookie is a personal favorite of Joshua and Britney.
Shopping
📷: Deborah Faith Photography
Now that you have a pick-me-up, it’s time to shop. Here are some of our favorite boutiques. Natural Baby is a great place to stop by for the kids and All Gussied Up is great for the moms. But don’t worry, there’s also options for the guys, Something For Men offers hats, wallets, and boots. Overall, Fredericksburg has over 150 locally owned stores. That means that there is something for everyone.
Nature
📷: Jeremy G
Being in the Hill Country, Fredericksburg is also perfect for those that enjoy the things of nature. There are a few rivers nearby that are great for recreational water activities like canoeing and tubing. The Pedernales River is a major river that flows through Gillespie County, and we also love the Guadalupe River that isn’t too far away itself.
Outside of water fun, hiking is another loved outdoor activity. Enchanted Rock, that’s 17 miles north of Fredericksburg, is a great place to hike, camp, or rock climb!
Or if you want to keep it in town, Baron’s Creek is just a skip away–and a great place to fish post work, according to Cesar Parra (the Fredericksburg,TX store manager).
Wineries
📷: Matthew
We can’t talk about Fredericksburg without talking about wine. It is the epicenter of wine country after all. A popular tourist attraction is the Texas Wine Trail where you can take a self-guided tour of the wineries that are found throughout the hill country. It’s the perfect way to enjoy both scenery and some wine tasting.
We ❤️Fredericksburg, TX
📷: Deborah Faith Photography
We are so incredibly grateful for the amazing community that we have had the honor to be a part of.
We love being involved in the festivals and ever changing seasons of this Hallmark town, from offering green beer on Saint Patrick's to making shirts for Oktoberfest. We embrace and rush and excitement of the weekend lean into the slower pace and the quiet of the midweek.
Most of all, we are so thankful for all of our friends, family, local customers, community, and visitors that support Flying Cow in Fredericksburg, TX… we hope to serve you for many years to come!
[1] https://www.fbgtx.org/208/History
[2] https://www.visitfredericksburgtx.com/things-to-do/museums-history/
[3] https://www.visitfredericksburgtx.com/events/major-events-festivals/
Author: by Ally Rankin
Ally is a beloved part of the Flying Cow Fam. She manages our Lubbock, TX store with her BFF Atlas (shop pup!), who is usually found snoozing in the back. She got her Bachelors degree from Texas Tech where she majored in English and minored in Technical Communications. And when she’s not creating content, managing her team, or writing blogs, she can usually be found making a new cup of coffee–she promises it’s not a problem.
Comments
Jesslynn M said:
We’re obsessed with Flying Cow Tallow! Not only do I use it for myself but for my babies too, it eases my mind that I know exactly what I’m putting on their skin and it works well for their eczema! @jesslynnmontoya
April 26, 2025
Jessica Nichols said:
I don’t know how I lived so long without this stuff. My skin feels amazing! @itsjessicanichols
April 26, 2025
Sandi Todd said:
I’m obsessed with Flying Cow! It’s the only thing that healed my hormonal cystic acne when nothing else, including expensive dermatologic creams, didn’t. And the night cream makes my skin feel so soft and glowing!!
April 26, 2025
Kendra said:
Flying Cow tallow is THE best. I’ve only been in the Lubbock location, but a vacation to Fredericksburg for a visit to Flying Cow sounds wonderful! – @kendra_chastain
April 26, 2025
Hilda Ball said:
I absolutely love Flying Cow tallow. It is part of my daily skin care regime. Although a little goes a long way, I love to butter (😁)myself up after I shower. I stocked up while I had been working in Lubbock the last 3 years. I hope to travel to Fredericksburg soon to visit that location. Fredericksburg always makes for a nice little road trip.
April 25, 2025
Kasidee said:
I don’t know how I ever lived without tallow. Flying cow has helped me feel more confident in my skin!! THE BEST STUFF EVER!! Instagram – @kas1dee
April 25, 2025
Kasidee said:
I don’t know how I ever lived without this stuff!! The BEST ever. The flying cow has helped me feel more confident in my skin!
April 25, 2025
Astrid Diaz said:
I love tallow, it has help my daughters eczema so much!
April 25, 2025
Meg mauldin said:
We love tallow. Can’t wait to try more products from flying cow.
Can’t wait to visit this location.
April 25, 2025
Michaela Oceguera said:
Fredericksburg is my next place to visit! Flying cow has changed my skin and I love how simple and clean the ingredients are. @michaela.oceguera
April 25, 2025
Arianna Rivera said:
We LOVE Flying Cow products! When our newborn was showing signs/spots of eczema, their baby balm was the only thing that would help clear it up! We’re happy to say he’s now 2 years old & eczema free since we used the baby balm! We’ll be using more of their products with Baby #2 in June! 🖤
@ariannamarie14
April 25, 2025
Karysa Edwards said:
I love Flying Cow products!! I went to the Midland location today to restock! I can’t wait to check out the Fredericksburg store while I’m there in July!! @karysa_edwards
April 25, 2025
Karysa Edwards said:
I love Flying Cow products!! I went to the Midland location today to restock! I can’t wait to check out the Fredericksburg store while I’m there in July!!
April 25, 2025
Danna said:
Best tallow ever, I can’t live without this. It’s helped my eczema tremendously, forever greatful!
IG: dannat15
April 25, 2025
Danna T said:
Can’t live without this tallow, works wonders on my eczema.
@dannat15
April 25, 2025
Claudia Chaplin said:
Such a beautiful story! I love visiting Fredericksburg and actually the main reason is to stop at your store. First time I visited Fredericksburg was in the fall of 2020. I walked by your store, went in and got very interested in trying the tallow as I have rosacea and my face gets super irritated and can’t wear just any product. After trying Restore i absolutely fall in love with it and it works so good on my face. So happy I found you!! @cmchaplin2001
April 25, 2025
Karinne Ruckman said:
Fredericksburg is such a neat little town, would love to spend more time there! That sweet shop sounds so yummy! @karinneruckman
April 25, 2025
Callie G. said:
Love the tallows! Really hoping a just vanilla comes out soon! Oh and vanilla and frankincense! Will buy those as soon as they come out! @kilkennykutie
April 25, 2025
Adena Barron said:
Love this!! So inspiring. I will have to stop by next time I’m in Fredericksburg ♥️
@adenab2
4/25/2025
April 25, 2025
Jessica Ver Steeg said:
Fredericksburg is a girls trip fav! I love that I can still get my tallow fix here when visiting from wtx!
April 25, 2025
Ally N said:
As a first time mom I’m so thankful for your baby balm! It is the only product I will put on my son’s face. @allyjoynobilo
April 25, 2025
Grace Chan said:
I have been to Fredericksburg once and love it. I am planning a girls trip soon, and will definitely stop by and visit the store. I love tallow and I’m sure these products are all amazing for all family. Thanks for sharing your story and creating a clean/safe product for our families to use. 💗 @ggporvida
April 25, 2025
Lexy Swinehart said:
Love love love your baby balm! It’s been a GAME CHANGER for my babies eczema. So glad we found you!
IG: swinehartlexy9
April 25, 2025
Bethany said:
My first tallow experience was here at the Fredricksburg store! I’m obsessed now and I can’t wait to come back!
April 25, 2025
McKenna said:
Only ever been an online shopper, can’t wait to visit an actual storefront! IG @mckennaraecudd
April 25, 2025
McKenna said:
Only ever been an online shopper, can’t wait to visit an actual storefront!
April 25, 2025
Julianna Motil said:
I absolutely love this story, it’s so heart felt.
I hope to visit one day with my Mother. She is the one who introduced us to flying cow for our daughter with sensitive skin. Hoping to try more products one day!!
Insta: Julianna_Motil
April 25, 2025
Abigail Morales said:
New customer in using flying cow tallow. My family and I love it. It’s so refreshing to see businesses like this put so much thought and effort in their products. It only makes sense how everything fell into place to obtain this location in Fredericksburg. Definitely stopping by when we get a chance.
IG: Mendozaabbyy
April 25, 2025
Callie Rhoten said:
What a beautiful story! Love how everything fell into place — can’t wait to visit and soak in all the charm and heart you’ve poured into it!
Insta : Callie.Rhoten
April 25, 2025
Kim D. said:
Your tallows are the very best! I recommend them to everyone. I definitely hope to make it to a store one of these days, and adding Fredericksburg to the list!
April 25, 2025
Idalia said:
@wakeupdolly
April 25, 2025
Savanah O said:
My absolutely favorite products! I suffered with cystic acne in my high-school days and it left me with a few scars and hyperpigmentation. I have been using the blemish balm for quite some time now and I absolutely love the results, my face is less red and I hardly have break outs! I live by this stuff. Also a really great and natural moisturizer.
April 25, 2025
Theresa Mcmichael said:
I love your products! This location will be on my list to visit. @Theresagalloway11
April 25, 2025
Janelle Hensley said:
I love your products! Please make yalls way to New Braunfels :) @janellehensley_
April 25, 2025
Danielle Bentley said:
I love flying cow! My skin changed for the better once I started using their products! IG: daniiellebentley
April 25, 2025
Matthew said:
I love going to Fredericksburg with my wife. The beard balm at Flying Cow is my favorite.
@mcford7272
April 25, 2025
Kaylee said:
The perfect place to visit! Something for everyone and it’s so beautiful! Flying Cow is the best shop!!
April 25, 2025
Darby Harrison said:
I love flying cow tallow! A staple in my skincare routine. I’ve gotten so many people to stop in, and hear such great things from them as well. Fredericksburg is a wonderful place for bachelorette trips, roadtrip stops, and family weekend trips! darbyharrison_
April 25, 2025
Lynzee @lynzeebrooke said:
Fredericksburg is where I was first introduced to your shop. I adore this little town and Flying Cow is always a must stop every visit!
April 25, 2025
Jessica DeLo said:
Excited to come visit next month! @jm.delo
April 25, 2025
Kaylie Stone said:
What a beautiful post! Definitely ready to go check out Fredericksburg now! @kaylie.stone1
April 25, 2025
Heidi McGuire said:
I love visiting Fredericksburg. I always stop in at Flying Cow when we visit!
April 25, 2025
Emily Allen said:
I have heard so many good things about Fredericksburg from friends and this is even more reason to visit:)
April 25, 2025