In the 1990’s, we were running our design agency Spirid, when we noticed a shift in the content of our pockets as the first electronic payment systems were introduced in the Netherlands. In 1997, as cash made way for cards, we created our first minimal wallet: the Secrid Bodycard. Design work for clients remained our focus professionally, but Secrid was always at the back of our minds as we noticed our pockets undergoing a change again in the early 2000’s. While smartphones put the world at our fingertips, almost all essential documents shrank to pocket size. We carried less, but what we carried was held dearer than ever before.
The financial crisis hit Europe in 2008 and work from our clients dried up. With 25 years’ experience, we felt this was the moment to follow our dream of building our own brand with a vision to change the way people view their pockets. It was then that Secrid shifted from a side project to our main focus. By 2009 the leather industry had practically abandoned the Netherlands in favor of low-income countries. We brought this industry back to our home country. By developing a radically different product and production process, wallets are once again being produced on a large scale in the Netherlands. More efficiently and cleaner than ever, in a quantity never before seen in our tiny country. With an average age of 29, our team is young and energetic. We are a diverse family of over 100 colleagues.
For us, character is just as important as diplomas and work experience. All of us have different backgrounds but are connected through creativity, humility and respect. Since the start of the Secrid journey 20 years ago, we’ve continued to merge our backgrounds in fashion and product design to create pocket-sized essentials, right here in the Netherlands. Today, our products can be found in over 5,000 selected stores worldwide while we work together with our three children and almost 100 colleagues in a renovated industrial warehouse: a big family home serving as a creative center for new pocket-sized products and services.
Where you can buy: Fredericksburg,TX and Midland,TX.
What They Make: Handcrafted specialty leather wallets with aluminum lining to protect cards physically as well as keep your card numbers safe from scanners detecting them and stealing credit card numbers.